BBC News · The Inside Track
Founder Sunny Jain on the realities of Ivy League admissions and the 5% acceptance rate.
Sunny JainWatch on YouTube
University Admissions · London
Helping Students Earn Places at the World's Best Universities.
We are a London-based admissions consultancy with current and former faculty from Oxford, Cambridge, the Ivy League, and other leading universities. The only admissions firm in the world to receive a King's Award for Enterprise.
Sunny Jain, Founder and Head of University Admissions, with His Majesty King Charles III at Windsor Castle, July 2024.
King's Award for EnterpriseInternational Trade · 2024
About the King’s AwardsUniversities our students have been accepted to
- Princeton University
- Harvard University
- Yale University
- The University of Chicago
- University of Cambridge
- Stanford University
- University of Oxford
Offers Received
Offer Letters Received by Our Students.
A selection of offers received by A&J students, shown as the original letters from the universities. Personal details have been redacted from each page.
01/17
Each letter shown is a real offer from the named institution. Personal data has been removed from the underlying file rather than covered over. Originals can be verified on request by institutional partners.
What We Do
The Six Parts of a Strong Application.
Each student’s programme is built from these six elements.
University Admissions Strategy
No two students are the same. We design a path tailored to each one, covering target schools, course fit, and timeline, and adjust it as the student grows.
Extracurricular Development
Top universities have dozens of applicants per place. Our students stand out because we help them build, record, and explain what they do outside school.
Interview Preparation
Mock interviews with current and former admissions officers from Oxford, Cambridge, Ivy League, and other top universities. We rehearse until the student is at ease under questioning.
Exam Preparation
Subject tutors who specialise in the syllabus and exam requirements: IGCSE, A-Level, IB, AP, SAT, ACT, UCAT, LNAT, TSA, TMUA, and university entrance assessments.
Personal Statement & Essay Coaching
Admissions essays follow rules of their own. We teach students how to structure, argue, and edit until the essay sounds like them at their best.
Long-Term Planning
Strong applications take years to build. We start with a realistic schedule from day one, demanding but achievable, and hold the student to it.
Why A&J
Three Things You Will Not Find Elsewhere.
Royal Recognition.
We are the first and only university admissions consultancy to receive a King's Award for Enterprise. In 2024 our founder Sunny Jain represented us at Windsor Castle in conversation with His Majesty King Charles III. In 2025 a Deputy Lieutenant of London presented the award at our London office.
Faculty on the Team.
Our team includes current and former faculty and admissions decision-makers at some of the world's top universities. We know the rules, and we know how they change every year. We wrote the book on it: University Admissions Explained.
Run by the People Who Do the Work.
Over 85% of new students come through referrals from existing families. We have no external shareholders. Decisions are made by the people who do the work, and their interest is in each student's long-term outcome.
Fees
Our Fees, Published in Full.
Most consultancies hide their fees. We do not. Choose the option that matches your stage, then book a consultation to confirm fit.
University Admissions Programmes
Two-Year Programme
£92,820
over two years · 1-to-1
Long-term mentoring for students who start early. Students on this programme achieve our highest acceptance rates.
EnquireMost Chosen
One-Year Programme
£46,410
per year · 1-to-1
Full one-to-one mentoring and admissions support across an academic year.
EnquireOne-Month Application Intensive
£19,500
for one month · 1-to-1
One month of intensive one-to-one support focused on the application itself: strategy, written materials, and final review before submission.
EnquireOne-Year Group Programme
£7,500
per year · group
Cohort-based admissions preparation alongside other ambitious students.
EnquireYouth Programme
£4,800
per year · 1-to-1
Long-term mentoring for younger students (from age 11). Subject foundations, extracurricular development, and university preparation before applications begin.
EnquirePersonal Statement Programme
£1,500
per programme · 1-to-1
Three rounds of detailed feedback on the personal statement.
EnquirePersonal Consultation
£1,000
for one hour
Direct guidance from a senior adviser or our Head of University Admissions. The best place to start if you are unsure.
1-to-1 Tutoring
1-to-1 Homeschooling
From quote · bespoke
Fees depend on the student's needs and are agreed after a consultation.
Fees inclusive of VAT where applicable. Payment plans available.
Student Voices
What Our Students Say.
A&J helped me with every step of my application: tutors for my IB exams, prep for my Imperial interview. I received an offer and that's where I'm studying now. Sunny and the team made it clear what I had to do to hit my goals; my stress went up at first because the plan was real, but they exceeded my expectations.
A&J made the entire process feel clear and unambiguous. They walked me through universities and trade-offs across the US and UK. Communication was fast even from Sunny as CEO. He stayed engaged with me and my parents throughout. I wouldn't have got my Oxford offer without the team.
Over my two years at sixth form I had great support from everyone at A&J. I worked closely with Sunny, my mentor, and subject-specific tutors. They were incredibly supportive while still pushing me to my full academic potential.
As Featured
In the Press.
Our founder and headmaster have appeared on national television in the UK and Portugal, discussing university admissions and the A&J approach.
TVI · Portuguese National Television
Headmaster Dr Jorge Pereira Campos on top-tier admissions and A&J's King's Award.
Dr Jorge Pereira CamposWatch on YouTube
The Team
Meet Our Core Team.
Faculty & admissions decision-makers from the world’s top universities.
The people below lead strategy and mentoring for every A&J student. Around them is a wider faculty of subject tutors, exam specialists, and current and former admissions officers from Oxford, Cambridge, the Ivy League, and other top universities, matched to each student as their plan requires.
Dr Jorge Pereira Campos
Chief Executive Officer
PhD St Andrews · MSc Psychology · Member, British Psychological Society
PhD in Human Behaviour, AI, and Data Ethics from the University of St Andrews, with an MSc in Psychology. Member of the British Psychological Society in both the Cognitive and Developmental Psychology sections, and a published researcher.
drjorgecampos.comSubstack
Prof. Timothy P. McCarthy
Adviser
Harvard University · 20+ years
Affiliated with Harvard for over twenty years, teaching at the Kennedy School of Government, the Graduate School of Education, and Harvard Business School.
Faculty & Student Support
Dr Isabelle Jain
Art History
PhD, University of St Andrews
Eva Garcia
Student Administrator
10+ years in education
Julia Soloveva
Admissions Manager
MA King's College London
Dr Tamas Kovac
Maths & Sciences · University Admissions
PhD Physical Chemistry · Senior Fellow, Advance HE
David Merson
US University Admissions
BA Brown · former Brown admissions officer
Our Wider Faculty
Tutors · Mentors · Interview Coaches
Drawn from Oxford, Cambridge, the Ivy League, and other leading universities.
From the CEO
Dr Jorge Pereira Campos
The A&J community includes students and staff from over 20 countries, all focused on a single goal: helping our students earn places at the world's best universities.
Our programmes and one-to-one tutoring are not the right fit for every family. They require a real investment of time, effort, and money. Our results are set out on this page.
If you are a student or parent serious about top-tier admissions, improving school grades, or preparing for a specific exam, we would be glad to hear from you.
We Wrote the Book
University Admissions Explained
Sunny Jain distils thirteen years of admissions experience into a plain-English guide. He covers which extracurriculars count, how universities decide, why relationships with teachers matter, and how to write an essay that persuades.
Buy on AmazonFrequently Asked Questions
The Questions Families Ask in a First Call.
If your question is not answered here, ask it in the form below. We reply within one working day.
About our service
Programmes & fees
How we work
Credentials & contact
Get in Touch
Tell Us About Your Student.
The more we know up front, the more useful our first conversation will be. We reply within one working day.
Book a consultation
A one-hour call with a senior adviser.
Held over video or in person at our London office. You will leave with an honest assessment of your student’s position and a written follow-up summary.
- Tell us about your student in the form below
- We reply within one working day
- Consultation fee of £1,000, paid in advance
Questions before booking
Send us a message.
If you would rather ask a question before booking, send us a message. Include the student’s age, school year, and target universities if you know them.
- We reply within one working day, Monday to Friday
- Direct from a senior adviser
We never share your details with third parties. See our privacy policy.