Founder Sunny Jain on the realities of Ivy League admissions and the 5% acceptance rate.
BBC News · The Inside Track
Sunny JainWatch on YouTube(opens in a new tab)
Helping students earn places at Oxford, Cambridge and leading US universities
A&J Education is a London-based university admissions consultancy founded by Sunny Jain (MEng Oxford). We advise students aged 11 to 18 on UK and US applications, from subject choice to interview. In 2024 the company received the King’s Award for Enterprise for International Trade.
Sunny Jain, Founder and Head of University Admissions, with His Majesty King Charles III at Windsor Castle, July 2024.
King’s Award for Enterprise: International Trade 2024. About the King’s Awards(opens in a new tab)
Offer letters our students have received
A selection of offers received by A&J students, shown as the original letters from the universities. Personal details have been redacted from each page.
01/17
Each letter shown is a real offer from the named institution. Personal data has been removed from the underlying file rather than covered over. Originals can be verified on request by institutional partners.
How the work runs, year by year
The work follows the school calendar. Students who join later start at the stage they have reached.
Year 9 or 10: Planning
We agree target universities and courses with the student and family, check that school subject choices keep those courses open, and set a timetable that runs to the application deadlines. The plan is revised as grades and interests change.
Years 10 to 12: Building the profile
Subject and exam tutoring for GCSE, A-Level, IB, MYP and AP, the SAT and ACT, and IELTS and TOEFL. Tutoring is booked separately from the admissions programmes.
Outside lessons, students take on activities linked to the course they want to study, and we help them keep a record of what they do. Through our network we can also arrange internship placements with partner organisations.
Summer of Year 12 to autumn of Year 13: The application
We work with the student on the UCAS personal statement and on US application essays. The UCAS deadline for Oxford, Cambridge and medicine is 15 October.
Students taking a university admissions test, such as the UCAT, TMUA, ESAT or STEP, prepare for it over the same months. For US applications the team includes David Merson, a former admissions officer at Brown University.
Autumn and winter of Year 13: Interviews
Students applying to universities that interview have mock interviews with the team beforehand. Oxford and Cambridge hold most of their interviews in December.
January to April: Offers
Oxford and Cambridge send their decisions in January. We help the student choose between offers, including the firm and insurance choices on UCAS.
Why families choose A&J
A&J School Limited (then INM Education Ltd) received the King’s Award for Enterprise for International Trade in 2024.
The award is listed in The London Gazette (opens in a new tab). Our founder, Sunny Jain, met His Majesty King Charles III at Windsor Castle in July 2024, and a Deputy Lieutenant of London presented the award at our London office in 2025.
Sunny Jain wrote University Admissions Explained.
The book is a plain-English guide to how universities decide, drawn from his thirteen years of admissions experience. More about the book
Over 85% of new students come through referrals from existing families.
A&J has no external shareholders. The people who advise students run the firm.
Fees
Fees include VAT where applicable. Payment plans are available.
Start here
Personal consultation
Fee: £1,000
One hour with a senior adviser or our Head of University Admissions, by video call or in person at our London office.
Term: For one hour
University admissions programmes
The one-year programme covers one full application cycle, from admissions strategy to final decisions. The two-year programme adds a foundation year before it, for long-term planning and earlier work on activities outside school. Subject tutoring is available separately.
Two-year programme
Fee: £92,820
Long-term mentoring over two years, for students who start early.
Format: 1-to-1
Term: Over two years
One-year programme
Fee: £46,410
Full one-to-one mentoring and admissions support across an academic year.
Format: 1-to-1
Term: Per year
One-month application intensive
Fee: £19,500
One month of intensive one-to-one support focused on the application itself: strategy, written materials, and final review before submission.
Format: 1-to-1
Term: For one month
One-year group programme
Fee: £7,500
Group sessions across the year on admissions strategy, university choice, personal statements and interviews.
Format: Group
Term: Per year
Youth programme
Fee: £4,800
Long-term mentoring for younger students (from age 11). Subject foundations, extracurricular development, and university preparation before applications begin.
Format: 1-to-1
Term: Per year
Personal statement programme
Fee: £1,500
Three rounds of detailed feedback on the personal statement.
Format: 1-to-1
Term: Per programme
1-to-1 tutoring
School studies
Fee: £185
GCSE, A-Level, IB, MYP and AP.
Format: 1-to-1
Term: Per hour
Specialised exam preparation
Fee: £185
SAT, IELTS, TOEFL, ACT, TSA, MAT, PAT, HAT, ESAT, TMUA, STEP, GRE, GMAT and UCAT.
Format: 1-to-1
Term: Per hour
Interview preparation
Fee: £185
One-to-one mock interviews with detailed feedback, ahead of university admissions interviews.
Format: 1-to-1
Term: Per hour
Homeschooling
1-to-1 homeschooling
Fees depend on the student’s needs.
Format: 1-to-1
Fee agreed after consultation
What students say
A&J helped me with every step of my application: tutors for my IB exams, prep for my Imperial interview. I received an offer and that’s where I’m studying now. Sunny and the team made it clear what I had to do to hit my goals; my stress went up at first because the plan was real, but they exceeded my expectations.
Malik Evloev
Accepted to Imperial College London
A&J made the entire process feel clear and unambiguous. They walked me through universities and trade-offs across the US and UK. Communication was fast even from Sunny as founder. He stayed engaged with me and my parents throughout. I wouldn’t have got my Oxford offer without the team.
Patrik Sivak
Accepted to University of Oxford, Engineering
Over my two years at sixth form I had great support from everyone at A&J. I worked closely with Sunny, my mentor, and subject-specific tutors. They were incredibly supportive while still pushing me to my full academic potential.
Joanna
Accepted to University of Warwick
Interviews
Sunny Jain, our founder, and Dr Jorge Pereira Campos, our Chief Executive, have been interviewed on national television in the UK and Portugal about university admissions.
Chief Executive Dr Jorge Pereira Campos on university admissions.
TVI · Portuguese National Television
Dr Jorge Pereira CamposWatch on YouTube(opens in a new tab)
The team
These are the people who work with A&J students and their families.
Dr Jorge Pereira Campos
Chief Executive Officer
PhD St Andrews · MSc Psychology · Member, British Psychological Society
PhD in Human Behaviour, AI, and Data Ethics from the University of St Andrews, with an MSc in Psychology. Member of the British Psychological Society in both the Cognitive and Developmental Psychology sections, and a published researcher.
drjorgecampos.comSubstack
Prof. Timothy P. McCarthy
Adviser
Harvard University · 20+ years
Affiliated with Harvard for over twenty years, teaching at the Kennedy School of Government, the Graduate School of Education, and Harvard Business School.
Faculty and student support
Dr Isabelle Jain
Art History
PhD, University of St Andrews
Eva Garcia
Student Administrator
10+ years in education
Julia Soloveva
Admissions Manager
MA King’s College London
Dr Tamas Kovacs
Maths & Sciences · University Admissions
PhD Physical Chemistry · Senior Fellow, Advance HE
David Merson
US University Admissions
BA Brown · former Brown admissions officer
From the Chief Executive
The A&J community includes students and staff from over 20 countries. We help students prepare for and apply to universities in the UK and the US.
Our programmes and one-to-one tutoring are not the right fit for every family. They ask for a sustained commitment from the student, and the fees are listed on this page.
If you are a student or parent and would like to talk through your plans, we would be glad to hear from you.
Dr Jorge Pereira Campos
Chief Executive Officer
University Admissions Explained
Sunny Jain distils thirteen years of admissions experience into a plain-English guide. He covers which extracurriculars count, how universities decide, why relationships with teachers matter, and how to write an essay that persuades.
Frequently asked questions
If your question is not answered here, ask it in the form below. We reply within one working day.
About our service
Programmes & fees
How we work
Credentials & contact
Request a consultation
A one-hour consultation with a senior adviser or our Head of University Admissions, by video call or in person at our London office. The fee is £1,000, paid in advance.
Use the form to request a consultation or to ask a question first. We reply within one working day.
- Phone
- +44 20 8243 8985
- Address
- 200 Upper Richmond Road
London SW15 2SH
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