BBC News · The Inside Track
Founder Sunny Jain on the realities of Ivy League admissions and the 5% acceptance rate.
Sunny JainOpen on YouTube ↗
University Admissions · London
Helping Students Earn Places at the World's Best Universities.
We are a London-based admissions consultancy with current and former faculty from Oxford, Cambridge, the Ivy League, and beyond. The only admissions firm in the world to receive a King's Award for Enterprise.
King's Award for Enterprise
International Trade · 2024
About the King’s Awards →Universities our students have been accepted to
- Princeton University
- Harvard University
- Yale University
- The University of Chicago
- University of Cambridge
- Stanford University
- University of Oxford
Offers Received
Admissions Letters of Our Students.
A selection of conditional offers received by A&J students, shown as the original letters from the universities. Personal details have been physically redacted from each page.
01/17
Each letter shown is a real offer from the named institution. Personal data has been removed from the underlying file using content-stream redaction — the text is gone, not merely covered. Verifiable originals available on request to verified institutional partners.
What We Do
Six Pillars of a Winning Application.
Each student gets a tailored programme. These are the building blocks we draw from.
University Admissions Strategy
No two students are the same. We design a path tailored to each one — target schools, course fit, and timeline — and adjust as the student grows.
Extracurricular Development
Top universities have dozens of applicants per place. Our students stand out because we help them build, document, and articulate the things they actually do outside school.
Interview Preparation
Mock interviews with current and former admissions officers from Oxford, Cambridge, Ivy League, and other top universities. We rehearse until it stops feeling like a rehearsal.
Exam Preparation
Subject tutors who specialise in the syllabus and exam requirements — IGCSE, A-Level, IB, AP, SAT, ACT, BMAT, LNAT, TSA, TMUA, university entrance assessments.
Personal Statement & Essay Coaching
Admissions essays are not creative writing exercises. We teach students how to structure, signal, and edit until the essay reads like the person, only sharper.
Long-Term Planning
Admissions is a marathon. We start with a realistic schedule from day one — demanding but achievable — and hold the student to it.
Why A&J
Three Things You Will Not Find Elsewhere.
Royal Recognition.
We are the first and only university admissions consultancy in history to receive a King's Award for Enterprise. In 2024 our founder Sunny Jain represented us at Windsor Castle in conversation with His Majesty King Charles III. In 2025 a Deputy Lieutenant of London presented the award at our HQ.
Faculty on the Team.
Our team includes current and former faculty and admissions decision-makers at some of the world's top universities. We know the rules — and we know how they change every year. We literally wrote the book on it: University Admissions Explained.
A Partnership, Not a Platform.
Over 85% of new students come through referrals from existing families. We have no external shareholders. Decisions are made by the people who do the work, with their own incentives aligned to long-term student outcomes — not quarterly growth.
Fees
Transparent Fees. No Surprises.
Most consultancies hide their fees. We do not. Choose the option that matches your stage, then book a consultation to confirm fit.
University Admissions Programmes
Two-Year Programme
£92,820
over two years · 1-on-1
Long-horizon mentoring for students starting earlier. The most reliable path for top-tier admissions.
EnquireMost Chosen
One-Year Programme
£46,410
per year · 1-on-1
Full one-on-one mentoring, tutoring, and admissions support across an academic year.
EnquireOne-Month Application Intensive
£19,500
for one month · 1-on-1
One month of intensive one-on-one support focused on the application itself: strategy, written materials, and final review before submission.
EnquireOne-Year Group Programme
£7,500
per year · group
Cohort-based admissions preparation alongside other ambitious students.
EnquireYouth Programme
£4,800
per year · 1-on-1
Long-horizon mentoring for younger students (ages 11+). Subject foundations, extracurricular development, and university preparation before applications begin.
EnquirePersonal Statement Programme
£1,500
per programme · 1-on-1
One-on-one coaching on the personal statement, from first outline to final draft.
EnquirePersonal Consultation
£1,000
for one hour
Direct guidance from a senior advisor or our Head of University Admissions. Best place to start if you're unsure.
1-on-1 Tutoring
1-1 Homeschooling
From quote · bespoke
Costs depend entirely on the student. Requires a consultation to scope.
Fees inclusive of VAT where applicable. Payment plans available.
Student Voices
What Our Students Say.
A&J helped me with every step of my application — tutors for my IB exams, prep for my Imperial interview. I received an offer and that's where I'm studying now. Sunny and the team made it clear what I had to do to hit my goals; my stress went up at first because the plan was real, but they exceeded my expectations.
Malik Evloev
Accepted to Imperial College London
A&J made the entire process feel clear and unambiguous. They walked me through universities and trade-offs across the US and UK. Communication was fast even from Sunny as CEO — he stayed engaged with me and my parents throughout. I wouldn't have got my Oxford offer without the team.
Patrik Sivak
Accepted to University of Oxford · Engineering
Over my two years at sixth form I had great support from everyone at A&J. I worked closely with Sunny, my mentor, and subject-specific tutors. They were incredibly supportive while still pushing me to my full academic potential.
Joanna
Accepted to University of Warwick
As Featured
In the Press.
Our founder and headmaster have appeared on national television in the UK and Portugal, discussing university admissions and the A&J approach.
TVI · Portuguese National Television
Headmaster Dr Jorge Pereira Campos on top-tier admissions and A&J's King's Award.
Dr Jorge Pereira CamposOpen on YouTube ↗
The Team
Meet Our Core Team.
Faculty & admissions decision-makers from the world’s top universities.
The people below lead strategy and mentoring for every A&J student. Around them is a wider faculty of subject tutors, exam specialists, and current and former admissions officers from Oxford, Cambridge, the Ivy League, and other top universities, matched to each student as their plan requires. The senior team is involved in case strategy for every programme student.
Dr Jorge Pereira Campos
Chief Executive Officer
PhD St Andrews · MSc Psychology · Member, British Psychological Society
PhD in Human Behaviour, AI, and Data Ethics from the University of St Andrews, with an MSc in Psychology. Member of the British Psychological Society in both the Cognitive and Developmental Psychology sections, and a published researcher.
drjorgecampos.comSubstack
Sunny Jain
Founder · Head of University Admissions
MEng Oxford · 2019 Harvard Fellow
MEng in Materials Science from Oxford and a 2019 Fellow at Harvard. Has guided over 700 students through applications across the UK, US, Canada, Europe, Hong Kong, Singapore, and China.
sunnyjain.org
Prof. Timothy P. McCarthy
Advisor
Harvard University · 20+ years
Affiliated with Harvard for over twenty years, teaching at the Kennedy School of Government, the Graduate School of Education, and Harvard Business School.
Faculty & Student Support
Dr Isabelle Jain
Art History
PhD, University of St Andrews
Eva Garcia
Student Administrator
10+ years in education
Julia Soloveva
Admissions Manager
MA King's College London
Dr Tamas Kovac
Maths & Sciences · University Admissions
PhD Physical Chemistry · Senior Fellow, Advance HE
David Merson
US University Admissions
BA Brown · former Brown admissions officer
Our Wider Faculty
Tutors · Mentors · Interview Coaches
Subject tutors, exam specialists, and current and former admissions officers, matched to each student.
From the CEO
Dr Jorge Pereira Campos
The A&J community includes students and staff from over 20 countries, all focused on a single goal: helping our students earn places at the world's best universities.
Our programmes and one-to-one tutoring are not the right fit for every family. They require a real investment of time, effort, and money. But our results speak for themselves.
If you are a student or parent serious about top-tier admissions, improving school grades, or preparing for a specific exam — we'd be glad to hear from you.
We Wrote the Book
University Admissions Explained
Sunny Jain distils thirteen years of admissions experience into a plain-English guide. He covers what extracurriculars actually count, how schools really decide, why teacher relationships matter, and how to write an essay that lands.
Buy on AmazonFrequently Asked Questions
Everything You’d Ask in a First Call.
If your question isn’t here, ask it in the form below — we usually reply within one working day.
About our service
Programmes & pricing
How we work
Credentials & contact
Get in Touch
Tell Us About Your Student.
The more we know up front, the more useful our first conversation will be. We aim to reply within one working day.
Book a consultation
A 1-hour call with a senior advisor.
Held over video or in person at our London HQ. You will leave with an honest assessment of your student’s position and a written follow-up summary.
- Tell us about your student in the form below
- We reply within one working day
- Held over video or in person at our London HQ
We reply within one working day
Have a question first?
Send us a message.
If you’d rather email a question before booking, drop us a note. The more we know up front, the more useful our first conversation will be.
- Reply within one working day, Mon–Fri
- Direct from a senior advisor
We never share your details with third parties. See our privacy policy.